SRK remains King of endorsements, Big B bows out

The angry young man and the master blaster have bowed out of India’s Top 10 list of celebrities endorsing products on television in 2008 while telecom tycoons toppled softdrink companies to get the maximum shine out of the stars.



Shah Rukh Khan continued to be the King in the list that saw five new entrants, Aamir Khan, Priyanka Chopra, Kareena Kapoor, Madhavan and Vidya Balan.

Along with Amitabh Bachchan and Sachin Tendulkar, Aishwarya Rai, Preity Zinta and Kajol found the exit route from the elite league, shows a new TAM AdEx report.

Mahendra Singh Dhoni, the Indian cricket captain currently leading an eight consecutive ODI-winning rally, was the only sportsman in the list, that was absolutely monopolised by Bollywood.